Background Replacement Project for MVN | Australian Designer Brand

background replacement project for mvn | australian designer brand
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For MVN, the project focused on replacing product backgrounds with clean, consistent ones while retaining the original shadows. This ensured the products maintained a natural and professional look, perfect for eCommerce and marketing platforms.


Key Tasks

  1. Background Replacement:

    • Removed the original backgrounds and replaced them with a clean, uniform background (e.g., white or brand-specific color).
    • Ensured the edges were clean and precise using Clipping Paths and Masking Tools.
  2. Shadow Preservation:

    • Retained the natural shadows of the products to maintain depth and a realistic appearance.
    • Refined and softened the shadows if necessary, ensuring they blended seamlessly with the new background.
  3. Product Enhancement:

    • Adjusted contrast, brightness, and sharpness to make the products stand out against the new background.
    • Ensured the colors and textures of the products remained true to their original look.
  4. Consistency Across Images:

    • Standardized the background and shadow placement across all product images for a cohesive and professional presentation.

Results

The final images for MVN featured clean backgrounds with perfectly preserved shadows, highlighting the products in a natural yet polished way. This simple yet impactful approach ensured the products looked professional and appealing, ready to be used across eCommerce platforms and promotional materials.

Need seamless background replacements for your product images? Let’s bring your vision to life!

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