At 99Retouch, we understand that behind every luxury fashion collection lies a story told through impeccable visuals. Recently, we partnered with RODARTE to bring their Fall 2023 Collection imagery to life through detailed and precise retouching. This project demanded high-level expertise to ensure that every garment looked flawless, highlighting the artistry and craftsmanship that define RODARTE’s brand identity.

The Retouching Process: A Deep Dive

RODARTE’s Fall 2023 Campaign presented a unique set of challenges but also an opportunity to showcase our dedication to excellence. The retouching process required a balance of technical precision and creative vision. Below are the key retouching tasks and adjustments we carried out to deliver the final results:

1. Smoothing and Refinement:
   • Removed all wrinkles and smoothed fabric lines to enhance the clean, luxurious look of the garments.
   • Ensured that hip lines, seams, and shoulders were perfectly aligned and symmetrical across all images.
   • Smoothed out messy hair in back and three-quarter shots for a polished finish.
2. Body Adjustments and Slimming:
   • For slip-style dresses, we added subtle white highlights along the sides and between the arms to create a slimming effect, ensuring the designs maintained their sleek silhouettes.
   • Evened out shoulder heights and adjusted proportions for symmetry, particularly on darker-skinned models, to create a balanced, natural look.
3. Skin Tone and Detail Corrections:
   • Balanced and evened out skin tones, ensuring a natural and consistent look across all images.
   • Removed tattoos, blurred visible underwear lines, and eliminated shadow imperfections (such as shadows on feet and other distractions).
4. Background and Composition Adjustments:
   • Cropped images precisely below the nose for a consistent visual aesthetic, as per RODARTE’s guidelines.
   • Removed bases and created clean, white backgrounds where needed to maintain a professional, minimalist aesthetic.
5. Color Corrections and Highlight Recovery:
   • Restored blown-out areas on tulle and lace, ensuring color consistency throughout the garments.
   • Enhanced details on darker fabrics while maintaining the natural texture and richness of the materials.
6. Custom Edits Based on Garment Details:
   • Fixed specific garment details, such as straightening zippers, removing velvet leaves, and adjusting lace areas for a polished final look.
   • Smoothed and reshaped shoulder straps, waistlines, and delicate embellishments to ensure every piece looked perfect for its campaign debut.

The Final Images

The final retouched images for RODARTE’s Fall 2023 Campaign captured the sophistication and elegance of their designs flawlessly. Each photo showcased the intricate details, luxurious materials, and artistic vision of the collection, creating a visual narrative that aligns with RODARTE’s brand identity.

Download the Full Set

Explore the full collection of retouched images by clicking the link below: